Top Talent like Ben are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ben Vaeth

Data Analyst
Washington, DC, US
SQL
Tableau
Google Data Studio
Microsoft Excel
A/B Testing
Google Tag Manager
Data Analysis
Marketing Analytics
Web Analytics
Business Automation
Google Analyics
Analytics
BigQuery
Automation
Google Sheets
Available for hire fromNegotiable
Contracts
Experienced Strategy, Analytics & Data Science Leader
A seasoned Strategy, Analytics & Data Science Professional with extensive experience in data analysis, media operations, and analytics management in various industries including staffing, advertising, e-commerce, DTC, B2B. Proven track record of leading analytics teams and delivering data-driven insights for business growth.

Work History

R

Senior Data Analyst - North America Lead

RandstadSpearheaded web tagging strategy & Google Analytics 4 migration project using BigQuery & advanced SQL. Automated reporting processes in Tableau & Looker using a combination of Alteryx, BigQuery, & Supermetrics for various internal stakeholders on B2B & B2C side of business. Implemented digital tagging and reporting strategy for new Randstad Digital App using combination of ServiceNow, Zapier, and Tableau. Conducted A/B testing and multivariate experiments to optimize user experience and drive lead volume improvement. Streamlined new dashboard creation in Looker utilizing Gemini to develop visualizations at a faster pace. Created presentations for key decision makers using Gemini Integrations with Google Sheets & Google Slides that drove strategic decision-making.
O

Senior Analytics & Media Operations Manager

OptimalMar 2022 - Feb 2023 • 1 yrCreated dashboards using DOMO & PowerBI for performance reporting to internal & external stakeholders. Launched digital strategy for DTC brand Profusion, achieving a 109% increase in revenue, 80% increase in orders, 201% increase in sales by social, and a 40% increase in conversion rate using FB/IG Ads, TikTok Ads, and DV360. Elevated TikTok Influencer Miss Fxcel’s paid social performance, optimizing targeting and creative types on FB/IG, TikTok, and DV360 to maximize performance for webinar signups and Microsoft office purchases. Supervised 3 direct reports from ad operations & media operations teams. Produced and presented campaign wrap decks for performance reporting to internal & external stakeholders. Executed the ETL process in DOMO to remodel and automate agency’s reporting system to improve efficiency. Performed SQL queries on large, complex datasets used to analyze data, support operations, and create reports for various clients in BigQuery.
S

Paid Media and Analytics Specialist

Silverback StrategiesAug 2021 - Mar 2022 • 8 mosDesigned Paid Media & SEO Google Looker report template to implement across all of Silverback’s clients, saving over 5 hours per new client. Automated new budgeting process in Google Sheets using SQL statements & QUERY formulas. Created new GA4 training manual and organized trainings on how to use the platform effectively. Led stakeholder interactions, budget, and project management for segment of team’s portfolio of clients. Achieved a 44% increase in conversions, 54% increase in conversion rate, and a decrease of 31% in cost per conversion while account owner of Cornell University MBA Account using LinkedIn Ads and Google Ads.
S

Analytics Associate

Silverback StrategiesFeb 2021 - Aug 2021 • 7 mosUsed advanced formulas such as VLOOKUP, sumifs, index/match, REGEX match/extract, and QUERY in Google Sheets to segment out customer lists and metrics based on requests from Senior Paid and Senior SEO Managers. Conducted A/B and Multivariate tests using Google Optimize for ECommerce clients to increase conversion rates (CRO) and guide media & optimization strategy. Applied advanced SQL to create formulas in Looker Studio for the purpose of identifying key trends in data. Implemented website tracking using Google Tag Manager to track campaigns across multiple platforms.
T

Data Analyst

Targeted VictoryJun 2020 - Feb 2021 • 9 mosUsed Tableau & Excel to format and group large datasets based on audience targeting demographics. Scheduled Email and SMS messaging campaigns on behalf of client in Salesforce Marketing Cloud. Created After Action Reports to show fundraising and lead generation performance in Looker & Tableau.

Education

T

The University of the South

Bachelor's degree, Economics2016 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Strategy, Analytics & Data Science Leader
A seasoned Strategy, Analytics & Data Science Professional with extensive experience in data analysis, media operations, and analytics management in various industries including staffing, advertising, e-commerce, DTC, B2B. Proven track record of leading analytics teams and delivering data-driven insights for business growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ben are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ben Vaeth

Data Analyst
Washington, DC, US
SQL
Tableau
Google Data Studio
Microsoft Excel
A/B Testing
Google Tag Manager
Data Analysis
Marketing Analytics
Web Analytics
Business Automation
Google Analyics
Analytics
BigQuery
Automation
Google Sheets
Available for hire fromNegotiable
Contracts

Work History

R

Senior Data Analyst - North America Lead

RandstadSpearheaded web tagging strategy & Google Analytics 4 migration project using BigQuery & advanced SQL. Automated reporting processes in Tableau & Looker using a combination of Alteryx, BigQuery, & Supermetrics for various internal stakeholders on B2B & B2C side of business. Implemented digital tagging and reporting strategy for new Randstad Digital App using combination of ServiceNow, Zapier, and Tableau. Conducted A/B testing and multivariate experiments to optimize user experience and drive lead volume improvement. Streamlined new dashboard creation in Looker utilizing Gemini to develop visualizations at a faster pace. Created presentations for key decision makers using Gemini Integrations with Google Sheets & Google Slides that drove strategic decision-making.
O

Senior Analytics & Media Operations Manager

OptimalMar 2022 - Feb 2023 • 1 yrCreated dashboards using DOMO & PowerBI for performance reporting to internal & external stakeholders. Launched digital strategy for DTC brand Profusion, achieving a 109% increase in revenue, 80% increase in orders, 201% increase in sales by social, and a 40% increase in conversion rate using FB/IG Ads, TikTok Ads, and DV360. Elevated TikTok Influencer Miss Fxcel’s paid social performance, optimizing targeting and creative types on FB/IG, TikTok, and DV360 to maximize performance for webinar signups and Microsoft office purchases. Supervised 3 direct reports from ad operations & media operations teams. Produced and presented campaign wrap decks for performance reporting to internal & external stakeholders. Executed the ETL process in DOMO to remodel and automate agency’s reporting system to improve efficiency. Performed SQL queries on large, complex datasets used to analyze data, support operations, and create reports for various clients in BigQuery.
S

Paid Media and Analytics Specialist

Silverback StrategiesAug 2021 - Mar 2022 • 8 mosDesigned Paid Media & SEO Google Looker report template to implement across all of Silverback’s clients, saving over 5 hours per new client. Automated new budgeting process in Google Sheets using SQL statements & QUERY formulas. Created new GA4 training manual and organized trainings on how to use the platform effectively. Led stakeholder interactions, budget, and project management for segment of team’s portfolio of clients. Achieved a 44% increase in conversions, 54% increase in conversion rate, and a decrease of 31% in cost per conversion while account owner of Cornell University MBA Account using LinkedIn Ads and Google Ads.
S

Analytics Associate

Silverback StrategiesFeb 2021 - Aug 2021 • 7 mosUsed advanced formulas such as VLOOKUP, sumifs, index/match, REGEX match/extract, and QUERY in Google Sheets to segment out customer lists and metrics based on requests from Senior Paid and Senior SEO Managers. Conducted A/B and Multivariate tests using Google Optimize for ECommerce clients to increase conversion rates (CRO) and guide media & optimization strategy. Applied advanced SQL to create formulas in Looker Studio for the purpose of identifying key trends in data. Implemented website tracking using Google Tag Manager to track campaigns across multiple platforms.
T

Data Analyst

Targeted VictoryJun 2020 - Feb 2021 • 9 mosUsed Tableau & Excel to format and group large datasets based on audience targeting demographics. Scheduled Email and SMS messaging campaigns on behalf of client in Salesforce Marketing Cloud. Created After Action Reports to show fundraising and lead generation performance in Looker & Tableau.

Education

T

The University of the South

Bachelor's degree, Economics2016 - 2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.