Top Talent like Barbara are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Barbara E.

Growth Marketing Manager
Los Angeles, CA, US
Strategic Planning
Growth Marketing
Influencer Marketing
Marketing
Growth
Available for hire fromNegotiable
Contracts
Data-Driven Growth Marketing Manager with a Creative Twist
Hey there! :) My name is Barbara, and I am a community focused, romcom loving extrovert who works in the growth marketing space. With over 6 years of full-funnel marketing experience and an MBA in hand, I have been growing brands across the E-commerce, Tech, and Entertainment worlds through a combination of digital marketing and business strategy. I am looking to work with brands in the CPG or Tech spaces, investing up to 10 hours a week of my time. Excited to collaborate with you and bring your business to the next level!

Work History

T

Digital Marketing Specialist

Tatari• Design and run nurture campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team • Manage and optimize paid search, social campaigns, and explore opportunities in podcasts, niche newsletters, industry publications, and TV • Work with the internal design team and external vendors on creative concepts for both static and dynamic ad formats • Craft ad copy that aligns with our core messaging and adjusts to the nuances of each paid media channel
G

Growth Marketing Manager

GeniesAug 2023 - Apr 2024 • 9 mos• Analyzed performance of integrated marketing campaigns (brand, email, SEO, event) to shape marketing strategy for avatar technology company and report the findings to internal & external stakeholders • Developed marketing strategies for the digital games under Genies’ portfolio, including go-to-market plans for product launches and event marketing analysis to promote brand awareness and drive conversions • Launched and optimized user acquisition campaigns across TikTok and Meta, resulting in over 10 million impressions and 35,000 app installs for digital fashion game app • Managed creator marketing initiatives including sourcing, outreach, communication, contract management, payment, and campaign execution for 100+ influencers
V

Freelance Growth Marketing Manager

Various CompaniesJun 2022 - Jul 2023 • 1 yr 2 mos• Managed paid social campaigns on Meta, Tiktok, Snapchat, and Pinterest for large CPG brand • Built campaign performance wrap reports for client presentation • QA'ed campaign builds before launch and execute in-flight optimizations • Executed paid social campaigns for skincare brand spending up to $2 million a month on ads
M

Performance Marketing Manager

MythicalSep 2022 - Apr 2023 • 8 mos• Managed paid media campaigns (across Meta, TikTok, Snapchat, and Google,) for entertainment brand by creating ads, handling monthly budgets, and making optimizations, improving ROAS by >75% in 6 months • Managed paid media accounts for Mythical Store (e-commerce), Mythical Society (subscription/app), and Smosh (e-commerce) • Presented regular data reports covering analysis of performance marketing efforts to internal and external stakeholders to derive actionable insights • Brainstormed with creative team to develop a variety of content, from videos to statics to GIFs to landing pages
M

Paid Social Campaign Manager

MuteSixMay 2021 - May 2022 • 1 yr 1 mo• Strategized, executed, and managed a variety of client Facebook & Instagram ad campaigns - handling over $400,000 in monthly spend (verticals include: fashion, beauty & skincare, home goods, and supplements) • Optimized paid media campaigns daily using audience targeting, creative tests, bid management, campaign structure adjustments, and CRO improvements • Constructed marketing briefs to provide strategic direction on campaigns and ensure that the team is aligned on objectives and creative tactics • Presented campaign decks to teams and executives showing weekly campaign data, comprehensive analysis, and follow-up recommendations • Worked closely with the creative teams to produce scalable content that converts in the form of banners, GIFs, videos, and scripts (Promoted from Paid Social Coordinator to Manager within 2 months)
L

Digital Marketing Manager

Level 2 DesignsJul 2020 - Mar 2021 • 9 mos(Worked for IT services/agency Level 2 Designs and supplement brand Health By Principle) • Developed integrated strategy for DTC supplement brand that leveraged organic media such as content, social media, and SEO, leading to a YoY increase of 51% in revenue • Hired and managed a marketing intern to support our social and content marketing efforts • Executed paid search and social campaigns by coordinating creative assets, performing keyword research, monitoring budgets, making optimizations, tracking analytics, and providing actionable insights • Utilized data from Google Analytics, paid media platforms, and market research to create marketing initiatives that drive revenue growth for supplement business and the tech business
L

Digital Marketing Specialist

Level 2 DesignsJan 2019 - Jul 2020 • 1 yr 7 mos(Worked for IT services/agency Level 2 Designs and supplement brand Health By Principle) • Wrote brand-relevant content for a variety of marketing purposes including PPC campaigns, social media, website copy and blogs, resulting in over 200,000 pageviews • Optimized Shopify and Amazon product listings according to best practices and to communicate the brand's values and product offerings • Led email marketing efforts via Klaviyo by designing and creating company newsletters and email blasts with an average of 29.2% open rate and 3.82% click rate • Performed keyword research, site audits, and other SEO-related tasks to improve search engine results

Education

C

California State Polytechnic University-Pomona

Master of Business Administration, Business Administration and Management
K

Kent State University

Bachelor of Science - BS, Pre-Medicine/Pre-Medical Studies

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-Driven Growth Marketing Manager with a Creative Twist
Hey there! :) My name is Barbara, and I am a community focused, romcom loving extrovert who works in the growth marketing space. With over 6 years of full-funnel marketing experience and an MBA in hand, I have been growing brands across the E-commerce, Tech, and Entertainment worlds through a combination of digital marketing and business strategy. I am looking to work with brands in the CPG or Tech spaces, investing up to 10 hours a week of my time. Excited to collaborate with you and bring your business to the next level!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Barbara are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Barbara E.

Growth Marketing Manager
Los Angeles, CA, US
Strategic Planning
Growth Marketing
Influencer Marketing
Marketing
Growth
Available for hire fromNegotiable
Contracts

Work History

T

Digital Marketing Specialist

Tatari• Design and run nurture campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team • Manage and optimize paid search, social campaigns, and explore opportunities in podcasts, niche newsletters, industry publications, and TV • Work with the internal design team and external vendors on creative concepts for both static and dynamic ad formats • Craft ad copy that aligns with our core messaging and adjusts to the nuances of each paid media channel
G

Growth Marketing Manager

GeniesAug 2023 - Apr 2024 • 9 mos• Analyzed performance of integrated marketing campaigns (brand, email, SEO, event) to shape marketing strategy for avatar technology company and report the findings to internal & external stakeholders • Developed marketing strategies for the digital games under Genies’ portfolio, including go-to-market plans for product launches and event marketing analysis to promote brand awareness and drive conversions • Launched and optimized user acquisition campaigns across TikTok and Meta, resulting in over 10 million impressions and 35,000 app installs for digital fashion game app • Managed creator marketing initiatives including sourcing, outreach, communication, contract management, payment, and campaign execution for 100+ influencers
V

Freelance Growth Marketing Manager

Various CompaniesJun 2022 - Jul 2023 • 1 yr 2 mos• Managed paid social campaigns on Meta, Tiktok, Snapchat, and Pinterest for large CPG brand • Built campaign performance wrap reports for client presentation • QA'ed campaign builds before launch and execute in-flight optimizations • Executed paid social campaigns for skincare brand spending up to $2 million a month on ads
M

Performance Marketing Manager

MythicalSep 2022 - Apr 2023 • 8 mos• Managed paid media campaigns (across Meta, TikTok, Snapchat, and Google,) for entertainment brand by creating ads, handling monthly budgets, and making optimizations, improving ROAS by >75% in 6 months • Managed paid media accounts for Mythical Store (e-commerce), Mythical Society (subscription/app), and Smosh (e-commerce) • Presented regular data reports covering analysis of performance marketing efforts to internal and external stakeholders to derive actionable insights • Brainstormed with creative team to develop a variety of content, from videos to statics to GIFs to landing pages
M

Paid Social Campaign Manager

MuteSixMay 2021 - May 2022 • 1 yr 1 mo• Strategized, executed, and managed a variety of client Facebook & Instagram ad campaigns - handling over $400,000 in monthly spend (verticals include: fashion, beauty & skincare, home goods, and supplements) • Optimized paid media campaigns daily using audience targeting, creative tests, bid management, campaign structure adjustments, and CRO improvements • Constructed marketing briefs to provide strategic direction on campaigns and ensure that the team is aligned on objectives and creative tactics • Presented campaign decks to teams and executives showing weekly campaign data, comprehensive analysis, and follow-up recommendations • Worked closely with the creative teams to produce scalable content that converts in the form of banners, GIFs, videos, and scripts (Promoted from Paid Social Coordinator to Manager within 2 months)
L

Digital Marketing Manager

Level 2 DesignsJul 2020 - Mar 2021 • 9 mos(Worked for IT services/agency Level 2 Designs and supplement brand Health By Principle) • Developed integrated strategy for DTC supplement brand that leveraged organic media such as content, social media, and SEO, leading to a YoY increase of 51% in revenue • Hired and managed a marketing intern to support our social and content marketing efforts • Executed paid search and social campaigns by coordinating creative assets, performing keyword research, monitoring budgets, making optimizations, tracking analytics, and providing actionable insights • Utilized data from Google Analytics, paid media platforms, and market research to create marketing initiatives that drive revenue growth for supplement business and the tech business
L

Digital Marketing Specialist

Level 2 DesignsJan 2019 - Jul 2020 • 1 yr 7 mos(Worked for IT services/agency Level 2 Designs and supplement brand Health By Principle) • Wrote brand-relevant content for a variety of marketing purposes including PPC campaigns, social media, website copy and blogs, resulting in over 200,000 pageviews • Optimized Shopify and Amazon product listings according to best practices and to communicate the brand's values and product offerings • Led email marketing efforts via Klaviyo by designing and creating company newsletters and email blasts with an average of 29.2% open rate and 3.82% click rate • Performed keyword research, site audits, and other SEO-related tasks to improve search engine results

Education

C

California State Polytechnic University-Pomona

Master of Business Administration, Business Administration and Management
K

Kent State University

Bachelor of Science - BS, Pre-Medicine/Pre-Medical Studies

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.