Ayush Sharma

Growth Marketing Manager

New Delhi, DL, IN

International Business

Lead Generation

Global Marketing

Integrated Marketing

Market Research

Instagram Ads

Brand Identity

Brand Development

Digital Advertising

LinkedIn Ads

Ads Manager

Mobile Marketing

Promotional Marketing

Brand Strategy

Search Engine Marketing

A/B Testing

Customer Analytics

Paid Ads

Advertising

Digital Marketing

Media Communications

Brand Management

Product Marketing

Statistical Analysis

Data Analysis

Campaign Marketing

Marketing Analytics

Marketing

Growth Marketing

Available for hire fromNegotiable

Contracts

Building brands that perform, not just exist! MARKETING & STRATEGY CONSULTANT | SCALED 15+ BRANDS | LEAN SIX SIGMA GREEN BELT

Growth-focused MBA graduate and Marketing Consultant with 2.5+ years of experience scaling 15+ brands through performance marketing, SEO, and data-driven campaigns. Skilled in full-funnel execution, paid media, analytics, and brand strategy across global markets.

Projects

Connect for Aid

Due to covid-19, unorganised workers and poor people have suffered the most. Even though the state and the central governments launched a lot of schemes to aid these people there are still a substantial number of people who are not unaware of the support facilities they can avail. Also, the complexity of availing of these services and not having the knowledge and resources (mobile phones, internet, etc.) to do so could also pose a hindrance to receiving the benefits. A simple solution is to provide a mechanism/platform which connects the aid providers (Gov organs, NGOs, etc.) with the bypassers who see the person in need and want to help them without requiring much involvement from the needy. The project aims to create a web app which connects these bypassers with the aid providers by providing the basic details on the platform such as name, age, contact/address, etc. A database is created and a trigger is created using automate.io to alert the concerned aid providers that a new person is in queue so that the help could be provided in a seamless and systemic way. This is effective, especially in times of lockdown and natural calamity where the new registration to receive government-sponsored benefits could take time. The code is written in HTML using Visual Studio code. Dependencies A working Azure subscription. A typeform account. An automate.io account. Sender/Receiver details. Technologies (Azure) Static Web Apps App Service Visual Studio CodeSee More

Work History

Sales And Marketing (Summer Intern)

Experion DevelopersInternApr 2024 - Jun 2024 • 3 mos• Boosted qualified sales inquiries by 10% through competitor benchmarking, SWOT analysis, and customer segmentation • Optimized sales operations, reducing deal documentation time by 20% and increasing conversion rates by 15% • Onboarded 23 Channel Partners, organising 6 events, securing 5 investors, and generating ₹13 Cr+ projected revenue • Collaborated with channel partners and ran targeted WhatsApp campaigns, generating 50+ quality leads/week • Collaborated with creative and analytics teams to ensure consistent brand messaging across web and social media assets

Marketing & Strategy Consultant

Jovial Folks CreationsFull-time EmployeeSep 2021 - Jun 2023 • 1 yr 10 mos• Scaled 15+ brands via data-driven full-funnel campaigns, leveraging retention and rewards to drive ₹10 Cr+ in revenue • Transitioned a client’s business from offline to online, resulting in a 500% increase in orders within one month • Scaled a startup from inception, implementing a data-driven growth framework, leading to 300+ orders in 3 months • Turned ambiguous problems into analysis briefs; used KPIs and reporting to deliver insights improving campaign ROI by 20% • Implemented SEO audits and optimizations using SEMrush and Ahrefs, improving search visibility and organic traffic

Junior Data Analyst

MicrosoftInternSep 2021 - Nov 2021 • 3 mos• Delivered insights to stakeholders using analysis of 1M+ data points, driving a 30% improvement in campaign strategies • Enhanced forecasting accuracy by 35% by applying predictive analytics to optimize lead scoring and campaign outcomes • Designed and deployed Connect For Aid, a web-based crisis management platform, connecting aid providers with vulnerable individuals and enabling 300+ timely aid deliveries in 15 days during peak pandemic demand • Automated dashboard reporting across marketing KPIs, aligning cross-functional teams and reducing reporting lag markedly

Equity Research Analyst

Profit IdeaJun 2021 - Aug 2021 • 3 mosConducted comprehensive analysis of over 20 companies, providing strategic investment recommendations that resulted in high prediction accuracy. Implemented advanced analytical techniques for intraday trend detection and contributed to impactful marketing campaigns that significantly boosted reach, website traffic, and client acquisition. Roles & Responsibilities: 1. Advised 10+ clients on strategic investment strategies, achieving 85% accuracy in predictions 2. Led impactful marketing campaigns boosting reach by 25% and website traffic by 30%, resulting in 15 new client acquisitions 3. Implemented D-structure analysis with symmetrical profiles and DOM Pressure for understanding intraday trend detection 4. Awarded Certificate of Appreciation for outstanding contribution as Equity Research Analyst among 30+ interns

Cyber Security Intern - Gurugram Police (GPCSSI ‘21)

Haryana PoliceMay 2021 - Jun 2021 • 2 mosSelected from over 6000 applicants for Gurugram Police's prestigious national-level cyber security internship, gaining hands-on experience in addressing cyber threats under the guidance of industry experts. Conducted successful online cyber awareness campaigns and research on online gaming addiction, contributing to enhanced public awareness and prevention efforts. Roles & Responsibilities: 1. Acquired hands-on experience in addressing cyber threats by observing operations at the Cyber Crime branch, including complaint registration and criminal tracking, under the guidance of industry experts, including Gurugram's Commissioner of Police 2. Obtained insights from industry experts in Cyber Law, Cyber Safety, etc., and utilized this knowledge to raise public awareness 3. Selected from 6000 applicants for Gurugram Police's prestigious 9th cohort of the national-level cyber security internship 4. Conducted a successful online cyber awareness campaign educating 50,000 people on cyber threats and prevention methods 5. Surveyed 435 individuals from diverse demographics on "Online Gaming Addiction,"yielding insights for awareness campaigns

Education

Indian Institute of Foreign Trade

Master of Business Administration - MBA, International Business2023 - 2025

EM Normandie Business School

Master of Business Administration - MBA, International Business2024

Delhi University

Bachelor of Arts - BA (Hons.), English Literature2018 - 2021

GLA University

Bachelor of Technology (B.Tech.), Computer Science2016 - 2018

St. Conrad's Inter College

Senior Secondary, PCM2014 - 2016

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