Top Talent like Ashwin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ashwin Sivakumar

Growth Marketing Manager
Content Marketing Manager
Creative & Brand Strategist
Espoo, Uusimaa, FI
Go-to-market Strategy
Marketing Strategy
Digital Marketing
Content Strategy
Client Management
Partnership Management
Leadership
Community Building
Community Management
Business Development
Brand Strategy
Strategic Planning
Facebook Ads
Google Tag Manager
Creative Writing
Content Writing
Content Management
Management
Product Marketing
Messaging Strategy
Google Analyics
Google My Business
Newsletter Management
Growth Hacking
Business Plans
B2B Marketing
YouTube Analytics
Content Planning
Art Direction
Creative Thinking
Content Development
Creative Direction
Account Management
Digital Advertising
Google Webmaster Tools
Strategy & Business Development
Social Ad Campaigns
Business Strategy
Google Search Ads
Facebook Business Pages
Off-site SEO
On-site SEO
SEO
Content Creation
Search Engine Marketing
Social Media Management
LinkedIn Ads
Brand Development
Social Media Marketing
Marketing Analytics
Digital Strategy
Available for hire fromNegotiable
Contracts
Fractional CMO & Digital Marketing Strategist | Expert in GTM | Hands-On Leader Driving Growth for Startups & Scaleups
I am an independent consultant and fractional CMO based in Finland with over a decade of experience in leading and transforming marketing functions for startups and scaleups. I specialize in crafting and executing marketing strategies, driving SEO, content, social media, performance marketing and have been helping brands with community led growth for over a decade. With deep technical skills, I manage digital channels hands-on, build and scale marketing departments, and launch new initiatives. My expertise in strategic partnerships, community engagement, and thought leadership drives growth and strong market positioning.

Work History

J

Founding Partner and Advisor

JugularSocialFreelancerI provide strategic guidance, leveraging my deep expertise in digital marketing, brand strategy, and business growth to support the agency's new direction. This allows me to contribute to high-level decision-making while pursuing new passions and interests. I co-founded this boutique agency in India in 2010
S

Startup Mentor

Stanford SeedVolunteer Marketing Consultant to Stanford Seed Startups and Mentor for a startup at Seed Spark Accelerator, South Asia
T

Startup Mentor

Tech Nordic AdvocatesMentoring startups and providing guidance in the Tech Nordic Advocates network.
B

Business Partner- Boardio India

BOARDIOFreelancerMay 2021 - Apr 2024 • 3 yrsBoardio is a platform that helps enterprises and startups find skilled advisors and board members in key areas of business. Led UX/UI Revamp: Spearheaded the conceptualization and development of a new web design experience for Boardio, enhancing usability for companies, advisors, and corporate pages, driven by in-depth persona analysis. Strategic PR Partnerships: Forged strategic public relations partnerships in India, increasing brand visibility and establishing Boardio’s presence in a key emerging market. India Market Expansion: Developed and executed a comprehensive expansion blueprint for Boardio’s entry into the Indian market, aligning growth strategies with regional opportunities. Content & Social Media Strategy: Crafted and implemented content strategies, including social media creatives, carousels and handbooks, to boost user engagement and brand authority. Growth Leadership: Demonstrated expertise as a marketing leader and growth expert, driving Boardio’s India penetration and positioning.
L

Growth Advisor

Logically AIPart-time EmployeeMay 2021 - Nov 2022 • 1 yr 7 mosLogically is a tech company that develops advanced AI to fight misinformation at scale. I helped create the vertical blueprint for Logically's healthcare use cases and opportunity areas. Piloted the blueprint in India. I opened doors and warm conversations for product market fit feedback with reputed healthcare enterprises, IT/Telecom ministries, public health organizations. Anchored an important pilot for Logically's AI technology with a leading hospital group.
J

Co-Founder, CMO and Head of Strategic Accounts

JugularSocialJan 2010 - Sep 2023 • 13 yrs 9 mosJugularSocial is a digital agency that works with a selected group of organizations during key inflection points to lay growth blueprints for scalable digital business and marketing operations. Co-Founded & Scaled: Established and grew a boutique digital agency from the ground up, specializing in digital marketing, organic growth, social media, advertising, and brand strategy, serving a diverse client base over 13 years. Focus areas included supporting brick-and-mortar enterprises and SMBs in healthcare and real estate, as well as B2B enterprise software/SaaS companies transforming traditional sectors like healthcare, manufacturing, and education. Strategic Leadership: Directed the agency’s strategic vision, driving significant business growth, innovation, and client retention. Team Building & Mentorship: Built and mentored a high-performing team, fostering a culture of creativity and excellence. Client Success & Retention: Led major client engagements, delivering impactful campaigns and solutions that consistently exceeded client expectations.
G

Director- Marketing

Genelogic (After acquisition by Ocimum Biosolutions) Full-time EmployeeJun 2008 - Jan 2010 • 1 yr 8 mosMarketing Department Leadership: Structured and developed the Marketing department, implementing processes, performance metrics, and budget planning to optimize efficiency and impact. Post-Acquisition Integration: Played a pivotal role in integrating marketing efforts and teams following GeneLogic’s acquisition by Ocimum Biosolutions, ensuring seamless alignment with organizational goals and enhancing cross-departmental collaboration. Strategic Alignment: Aligned marketing strategies and activities with broader organizational objectives, ensuring that all plans and practices were consistent with company goals. Strategic Alliances & Partnerships: Envisioned and managed strategic alliances and partnerships, driving growth and expanding market reach. Brand Positioning & Communication: Led positioning efforts, media relations, and outreach plans to elevate brand presence and reputation. Innovative Marketing Initiatives: Developed and launched new marketing concepts, initiatives, and sales tools, driving innovation within the department. Community & Customer Engagement: Evolved community and customer engagement models across online, physical, and telephonic channels to enhance interaction and loyalty. Thought Leadership & Events: Built relationships with scientific thought leaders and the Scientific Advisory Board, while also managing event strategies and delivering talks at key conferences, seminars, and events. Marketing Portfolio Development: Expanded the marketing portfolio by identifying branding opportunities, driving the advertising calendar, and leading negotiations to maximize ROI. Cross-Departmental Campaigns: Conceptualized and executed cross-departmental positioning campaigns and product launches to drive cohesive messaging and market penetration.
O

Head of Marketing

Ocimum BiosolutionsFull-time EmployeeFeb 2007 - Jan 2010 • 3 yrsLeadership & Department Development: Established and structured the marketing department from the ground up, creating processes, performance metrics, and budget planning to drive efficiency and effectiveness in a key scale-up phase. Digital Strategy & Organic Growth: Led comprehensive digital strategies, including innovative ad campaigns and organic growth initiatives, significantly enhancing the company’s online presence and customer engagement. Genomic Pioneers Community & Awards: Conceptualized and launched "Genomic Pioneers," one of the first curated online communities for genomics leaders, and spearheaded the "Genomic Pioneers Awards," which played a crucial role in establishing the company’s thought leadership and brand positioning. Strategic Alliances & Partnerships: Envisioned and managed strategic alliances, forging collaborations in new application areas and developing key marketing partnerships, such as the "Ocicards" loyalty program, which drove growth in new markets like Europe. Community & Customer Engagement: Innovated and evolved engagement models across online, physical, and telephonic channels, deepening relationships with customers and the scientific community. Brand Development & Communication: Led brand development initiatives, marketing communications, and media relations, positioning the company as a leader in the genomics space through targeted outreach and thought leadership. Sales Collaboration & Regional Positioning: Worked closely with sales teams to develop region-specific positioning plans, ensuring alignment between marketing strategies and go-to-market objectives. Market Analysis & Product Development: Conducted in-depth market analysis, identifying new opportunities, industry trends, and competitive products, translating insights into potential product development and strategic initiatives. Event Strategy & Thought Leadership: Managed event strategies, including stall design and speaking engagements at key conferences
V

Venture Institute Cohort 1 Fellow

Venture InstituteJul 2023 - Sep 2023 • 3 mosThe VCLab's Venture Institute grooms the best and brightest minds to break into the venture capital industry. Only ~10% of applicants were accepted in the 1st Cohort. Completed the program at top of the cohort. Participants included aspiring venture capitalists, venture partners, venture builders and associates.

Education

U

University of Leeds

Master's Degree, Bioinformatics2001 - 2002
Q

Questrom School of Business, Boston University

BUx Certificate, Digital Transformation Strategy
H

Harvard University

HarvardX Certificate, Entrepreneurship in Emerging Economies
U

University of Helsinki

Doctor of Philosophy (PhD) (Discontinued), Bioinformatics (Major)/Strategy Planning and International Business (Minor)2003 - 2007
U

University of Madras

Bachelor's Degree1997 - 2001
P

Pentasoft Technologies

Certificate, Information Technology1998 - 1999

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Fractional CMO & Digital Marketing Strategist | Expert in GTM | Hands-On Leader Driving Growth for Startups & Scaleups
I am an independent consultant and fractional CMO based in Finland with over a decade of experience in leading and transforming marketing functions for startups and scaleups. I specialize in crafting and executing marketing strategies, driving SEO, content, social media, performance marketing and have been helping brands with community led growth for over a decade. With deep technical skills, I manage digital channels hands-on, build and scale marketing departments, and launch new initiatives. My expertise in strategic partnerships, community engagement, and thought leadership drives growth and strong market positioning.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ashwin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ashwin Sivakumar

Growth Marketing Manager
Content Marketing Manager
Creative & Brand Strategist
Espoo, Uusimaa, FI
Go-to-market Strategy
Marketing Strategy
Digital Marketing
Content Strategy
Client Management
Partnership Management
Leadership
Community Building
Community Management
Business Development
Brand Strategy
Strategic Planning
Facebook Ads
Google Tag Manager
Creative Writing
Content Writing
Content Management
Management
Product Marketing
Messaging Strategy
Google Analyics
Google My Business
Newsletter Management
Growth Hacking
Business Plans
B2B Marketing
YouTube Analytics
Content Planning
Art Direction
Creative Thinking
Content Development
Creative Direction
Account Management
Digital Advertising
Google Webmaster Tools
Strategy & Business Development
Social Ad Campaigns
Business Strategy
Google Search Ads
Facebook Business Pages
Off-site SEO
On-site SEO
SEO
Content Creation
Search Engine Marketing
Social Media Management
LinkedIn Ads
Brand Development
Social Media Marketing
Marketing Analytics
Digital Strategy
Available for hire fromNegotiable
Contracts

Work History

J

Founding Partner and Advisor

JugularSocialFreelancerI provide strategic guidance, leveraging my deep expertise in digital marketing, brand strategy, and business growth to support the agency's new direction. This allows me to contribute to high-level decision-making while pursuing new passions and interests. I co-founded this boutique agency in India in 2010
S

Startup Mentor

Stanford SeedVolunteer Marketing Consultant to Stanford Seed Startups and Mentor for a startup at Seed Spark Accelerator, South Asia
T

Startup Mentor

Tech Nordic AdvocatesMentoring startups and providing guidance in the Tech Nordic Advocates network.
B

Business Partner- Boardio India

BOARDIOFreelancerMay 2021 - Apr 2024 • 3 yrsBoardio is a platform that helps enterprises and startups find skilled advisors and board members in key areas of business. Led UX/UI Revamp: Spearheaded the conceptualization and development of a new web design experience for Boardio, enhancing usability for companies, advisors, and corporate pages, driven by in-depth persona analysis. Strategic PR Partnerships: Forged strategic public relations partnerships in India, increasing brand visibility and establishing Boardio’s presence in a key emerging market. India Market Expansion: Developed and executed a comprehensive expansion blueprint for Boardio’s entry into the Indian market, aligning growth strategies with regional opportunities. Content & Social Media Strategy: Crafted and implemented content strategies, including social media creatives, carousels and handbooks, to boost user engagement and brand authority. Growth Leadership: Demonstrated expertise as a marketing leader and growth expert, driving Boardio’s India penetration and positioning.
L

Growth Advisor

Logically AIPart-time EmployeeMay 2021 - Nov 2022 • 1 yr 7 mosLogically is a tech company that develops advanced AI to fight misinformation at scale. I helped create the vertical blueprint for Logically's healthcare use cases and opportunity areas. Piloted the blueprint in India. I opened doors and warm conversations for product market fit feedback with reputed healthcare enterprises, IT/Telecom ministries, public health organizations. Anchored an important pilot for Logically's AI technology with a leading hospital group.
J

Co-Founder, CMO and Head of Strategic Accounts

JugularSocialJan 2010 - Sep 2023 • 13 yrs 9 mosJugularSocial is a digital agency that works with a selected group of organizations during key inflection points to lay growth blueprints for scalable digital business and marketing operations. Co-Founded & Scaled: Established and grew a boutique digital agency from the ground up, specializing in digital marketing, organic growth, social media, advertising, and brand strategy, serving a diverse client base over 13 years. Focus areas included supporting brick-and-mortar enterprises and SMBs in healthcare and real estate, as well as B2B enterprise software/SaaS companies transforming traditional sectors like healthcare, manufacturing, and education. Strategic Leadership: Directed the agency’s strategic vision, driving significant business growth, innovation, and client retention. Team Building & Mentorship: Built and mentored a high-performing team, fostering a culture of creativity and excellence. Client Success & Retention: Led major client engagements, delivering impactful campaigns and solutions that consistently exceeded client expectations.
G

Director- Marketing

Genelogic (After acquisition by Ocimum Biosolutions) Full-time EmployeeJun 2008 - Jan 2010 • 1 yr 8 mosMarketing Department Leadership: Structured and developed the Marketing department, implementing processes, performance metrics, and budget planning to optimize efficiency and impact. Post-Acquisition Integration: Played a pivotal role in integrating marketing efforts and teams following GeneLogic’s acquisition by Ocimum Biosolutions, ensuring seamless alignment with organizational goals and enhancing cross-departmental collaboration. Strategic Alignment: Aligned marketing strategies and activities with broader organizational objectives, ensuring that all plans and practices were consistent with company goals. Strategic Alliances & Partnerships: Envisioned and managed strategic alliances and partnerships, driving growth and expanding market reach. Brand Positioning & Communication: Led positioning efforts, media relations, and outreach plans to elevate brand presence and reputation. Innovative Marketing Initiatives: Developed and launched new marketing concepts, initiatives, and sales tools, driving innovation within the department. Community & Customer Engagement: Evolved community and customer engagement models across online, physical, and telephonic channels to enhance interaction and loyalty. Thought Leadership & Events: Built relationships with scientific thought leaders and the Scientific Advisory Board, while also managing event strategies and delivering talks at key conferences, seminars, and events. Marketing Portfolio Development: Expanded the marketing portfolio by identifying branding opportunities, driving the advertising calendar, and leading negotiations to maximize ROI. Cross-Departmental Campaigns: Conceptualized and executed cross-departmental positioning campaigns and product launches to drive cohesive messaging and market penetration.
O

Head of Marketing

Ocimum BiosolutionsFull-time EmployeeFeb 2007 - Jan 2010 • 3 yrsLeadership & Department Development: Established and structured the marketing department from the ground up, creating processes, performance metrics, and budget planning to drive efficiency and effectiveness in a key scale-up phase. Digital Strategy & Organic Growth: Led comprehensive digital strategies, including innovative ad campaigns and organic growth initiatives, significantly enhancing the company’s online presence and customer engagement. Genomic Pioneers Community & Awards: Conceptualized and launched "Genomic Pioneers," one of the first curated online communities for genomics leaders, and spearheaded the "Genomic Pioneers Awards," which played a crucial role in establishing the company’s thought leadership and brand positioning. Strategic Alliances & Partnerships: Envisioned and managed strategic alliances, forging collaborations in new application areas and developing key marketing partnerships, such as the "Ocicards" loyalty program, which drove growth in new markets like Europe. Community & Customer Engagement: Innovated and evolved engagement models across online, physical, and telephonic channels, deepening relationships with customers and the scientific community. Brand Development & Communication: Led brand development initiatives, marketing communications, and media relations, positioning the company as a leader in the genomics space through targeted outreach and thought leadership. Sales Collaboration & Regional Positioning: Worked closely with sales teams to develop region-specific positioning plans, ensuring alignment between marketing strategies and go-to-market objectives. Market Analysis & Product Development: Conducted in-depth market analysis, identifying new opportunities, industry trends, and competitive products, translating insights into potential product development and strategic initiatives. Event Strategy & Thought Leadership: Managed event strategies, including stall design and speaking engagements at key conferences
V

Venture Institute Cohort 1 Fellow

Venture InstituteJul 2023 - Sep 2023 • 3 mosThe VCLab's Venture Institute grooms the best and brightest minds to break into the venture capital industry. Only ~10% of applicants were accepted in the 1st Cohort. Completed the program at top of the cohort. Participants included aspiring venture capitalists, venture partners, venture builders and associates.

Education

U

University of Leeds

Master's Degree, Bioinformatics2001 - 2002
Q

Questrom School of Business, Boston University

BUx Certificate, Digital Transformation Strategy
H

Harvard University

HarvardX Certificate, Entrepreneurship in Emerging Economies
U

University of Helsinki

Doctor of Philosophy (PhD) (Discontinued), Bioinformatics (Major)/Strategy Planning and International Business (Minor)2003 - 2007
U

University of Madras

Bachelor's Degree1997 - 2001
P

Pentasoft Technologies

Certificate, Information Technology1998 - 1999

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.