Top Talent like Ash are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ash Sanh

Growth Marketing Manager
Nanaimo, BC, CA
Digital Marketing
Google Search Ads
Facebook Ads
Influencer Marketing
Instagram Ads
TikTok
Google Tag Manager
Available for hire fromNegotiable
Contracts
Full-Time Roles
Digital Marketing and Growth Expert
With a strong foundation in Business Administration from Vancouver Island University and further studies in Business/Managerial Economics at the University of Victoria, I have developed a robust career in digital marketing and user acquisition. My recent role as User Acquisition Manager at ELSA, Corp involved managing high six-figure ad spends and driving significant business growth through strategic campaigns across platforms like Meta, Apple Search Ads, Google Ads, and TikTok. I achieved a 50% reduction in cost per trial and a 4X revenue increase over two years. Previously, as Search Marketing Manager at Sunnyside, I enhanced conversion rates and reduced CPA by 23% through innovative search and YouTube remarketing strategies. My experience also includes leading digital media and analytics at Shaw Communications, where I executed digital strategies with a $10MM+ budget and implemented advanced marketing cloud products.

Projects

Scaling a Language Learning App: 72% Growth in Trials and 4x Revenue with Creative Testing

“Crux Media led our performance marketing efforts for over two years, fully managing existing channels and expanding into new ones. They were instrumental in helping us scale internationally while maintaining stable CAC. I highly recommend Crux Media for fast-paced, growth-oriented organizations.” Sherwin M. Head of Growth Case Study Summary: Scaling Global App Growth for a Language Learning App Scaling a Global Language Learning App: 72% Growth in Trial Volume and 4x Revenue Increase through Creative Testing Client Overview The client is a technology-driven company focused on helping individuals worldwide speak English confidently through their mobile application. With a diverse user base that includes both B2C and B2B audiences, the app aims to unlock new opportunities for language learners globally. With our help, the company has gained substantial momentum, successfully securing Series A funding. Challenges The client faced several marketing challenges: Scaling Globally Across Multiple Channels: They struggled to grow app installs and subscriptions at an efficient cost per acquisition (CPA) while managing campaigns across platforms like Apple Search Ads, Meta (Facebook & Instagram), Google UAC, TikTok, and others. Limited Creative Flexibility: Their reliance on creative teams and external agencies made it difficult to extend the life of winning ads, as they lacked a streamlined process for iterating or remixing top-performing creatives. Fragmented Creative Sources: Content and performance data were spread across multiple teams, agencies, and platforms, making it difficult to know which categories of ads (e.g., pronunciation-focused vs. conversational-focused) were running and how they performed. Goals The primary goals were: Increase app installs and subscriptions. Lower their cost per trial. Improve LTV/CAC ratios to ensure long-term profitability. Services Delivered Crux Media took a holistic, performance-driven approach to address the client’s challengesSee More

Work History

H

Head of Growth

Humata AIContract EmployeeLeading performance and growth marketing initiatives for Humata AI including paid ad management, influencer marketing, creative strategy and strategic partnerships.
E

User Acquisition Manager, Growth Marketing

ELSA, CorpOct 2021 - Nov 2023 • 2 yrs 2 mosRan user acquisition and performance-focused campaigns across various digital channels, provided creative strategy, and led creative ad-testing across several ad platforms. Managed high six-figure ad spend monthly, contributing to business growth and securing additional funding. Worked closely with cross-functional teams to provide creative direction, strategy, and insights that fueled global growth across Meta ads, Apple Search Ads, Google Ads, and TikTok ads. Achieved a 50% lower cost per trial YoY, 39% increase in LTV/CAC YoY, and a 4X increase in revenue over a two-year period.
S

Search Marketing Manager

SunnysideJun 2021 - Jan 2022 • 8 mosBoosted conversion rate and expanded user base sustainably on Google ads using search ads & YouTube remarketing. Delivered weekly, data-driven insights and forecast planning to inform C-level executives. Conducted extensive keyword research and devised comprehensive media plans, leveraging various Google Ads channels to predict and optimize performance. Achieved a 30% increase in conversion volume, lowered CPA by 23% YoY, and delivered a 20% growth in conversion rate. Implemented advanced strategies including ad copy testing, broad match keyword mining, dynamic text replacement, and SKAGs.
P

Growth Marketing Manager

PrimerOct 2019 - Sep 2021 • 2 yrsMentored and led cross-functional teams on multiple accounts to share insights, double down on wins, and provide a clear path towards sustainable growth through creative testing for early-stage and late-stage B2B, B2C, CPG, and SaaS VC startups.
S

Lead, Digital Media

Shaw CommunicationsJun 2018 - Oct 2019 • 1 yr 5 mosDeveloped and executed digital marketing strategies to hit monthly sales targets using several marketing cloud tools across SEM, programmatic display, and paid social channels. Responsible for digital media planning and optimization with a $10MM+ yearly budget. Collaborated with agency partners on brand creative, media planning, and campaign trafficking. Measured all online channels using DDA models to identify the impact of upper funnel reach campaigns.
S

Lead, Digital Analytics

Shaw CommunicationsNov 2017 - Jun 2018 • 8 mosLed the implementation of Shaw's Marketing Cloud products including Adobe Analytics, DoubleClick, StackAdapt DSPs, and Tealium DMP. Created business use cases and customer journey maps to shape a personalized user experience throughout the acquisition funnel using dynamic website elements, tiered audience segmentation, and personalized ad creatives.

Education

U

University of Victoria

Business/Managerial Economics2006 - 2007
V

Vancouver Island University

Diploma, Business Administration2004 - 2006

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing and Growth Expert
With a strong foundation in Business Administration from Vancouver Island University and further studies in Business/Managerial Economics at the University of Victoria, I have developed a robust career in digital marketing and user acquisition. My recent role as User Acquisition Manager at ELSA, Corp involved managing high six-figure ad spends and driving significant business growth through strategic campaigns across platforms like Meta, Apple Search Ads, Google Ads, and TikTok. I achieved a 50% reduction in cost per trial and a 4X revenue increase over two years. Previously, as Search Marketing Manager at Sunnyside, I enhanced conversion rates and reduced CPA by 23% through innovative search and YouTube remarketing strategies. My experience also includes leading digital media and analytics at Shaw Communications, where I executed digital strategies with a $10MM+ budget and implemented advanced marketing cloud products.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ash are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ash Sanh

Growth Marketing Manager
Nanaimo, BC, CA
Digital Marketing
Google Search Ads
Facebook Ads
Influencer Marketing
Instagram Ads
TikTok
Google Tag Manager
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Scaling a Language Learning App: 72% Growth in Trials and 4x Revenue with Creative Testing

“Crux Media led our performance marketing efforts for over two years, fully managing existing channels and expanding into new ones. They were instrumental in helping us scale internationally while maintaining stable CAC. I highly recommend Crux Media for fast-paced, growth-oriented organizations.” Sherwin M. Head of Growth Case Study Summary: Scaling Global App Growth for a Language Learning App Scaling a Global Language Learning App: 72% Growth in Trial Volume and 4x Revenue Increase through Creative Testing Client Overview The client is a technology-driven company focused on helping individuals worldwide speak English confidently through their mobile application. With a diverse user base that includes both B2C and B2B audiences, the app aims to unlock new opportunities for language learners globally. With our help, the company has gained substantial momentum, successfully securing Series A funding. Challenges The client faced several marketing challenges: Scaling Globally Across Multiple Channels: They struggled to grow app installs and subscriptions at an efficient cost per acquisition (CPA) while managing campaigns across platforms like Apple Search Ads, Meta (Facebook & Instagram), Google UAC, TikTok, and others. Limited Creative Flexibility: Their reliance on creative teams and external agencies made it difficult to extend the life of winning ads, as they lacked a streamlined process for iterating or remixing top-performing creatives. Fragmented Creative Sources: Content and performance data were spread across multiple teams, agencies, and platforms, making it difficult to know which categories of ads (e.g., pronunciation-focused vs. conversational-focused) were running and how they performed. Goals The primary goals were: Increase app installs and subscriptions. Lower their cost per trial. Improve LTV/CAC ratios to ensure long-term profitability. Services Delivered Crux Media took a holistic, performance-driven approach to address the client’s challenges

Work History

H

Head of Growth

Humata AIContract EmployeeLeading performance and growth marketing initiatives for Humata AI including paid ad management, influencer marketing, creative strategy and strategic partnerships.
E

User Acquisition Manager, Growth Marketing

ELSA, CorpOct 2021 - Nov 2023 • 2 yrs 2 mosRan user acquisition and performance-focused campaigns across various digital channels, provided creative strategy, and led creative ad-testing across several ad platforms. Managed high six-figure ad spend monthly, contributing to business growth and securing additional funding. Worked closely with cross-functional teams to provide creative direction, strategy, and insights that fueled global growth across Meta ads, Apple Search Ads, Google Ads, and TikTok ads. Achieved a 50% lower cost per trial YoY, 39% increase in LTV/CAC YoY, and a 4X increase in revenue over a two-year period.
S

Search Marketing Manager

SunnysideJun 2021 - Jan 2022 • 8 mosBoosted conversion rate and expanded user base sustainably on Google ads using search ads & YouTube remarketing. Delivered weekly, data-driven insights and forecast planning to inform C-level executives. Conducted extensive keyword research and devised comprehensive media plans, leveraging various Google Ads channels to predict and optimize performance. Achieved a 30% increase in conversion volume, lowered CPA by 23% YoY, and delivered a 20% growth in conversion rate. Implemented advanced strategies including ad copy testing, broad match keyword mining, dynamic text replacement, and SKAGs.
P

Growth Marketing Manager

PrimerOct 2019 - Sep 2021 • 2 yrsMentored and led cross-functional teams on multiple accounts to share insights, double down on wins, and provide a clear path towards sustainable growth through creative testing for early-stage and late-stage B2B, B2C, CPG, and SaaS VC startups.
S

Lead, Digital Media

Shaw CommunicationsJun 2018 - Oct 2019 • 1 yr 5 mosDeveloped and executed digital marketing strategies to hit monthly sales targets using several marketing cloud tools across SEM, programmatic display, and paid social channels. Responsible for digital media planning and optimization with a $10MM+ yearly budget. Collaborated with agency partners on brand creative, media planning, and campaign trafficking. Measured all online channels using DDA models to identify the impact of upper funnel reach campaigns.
S

Lead, Digital Analytics

Shaw CommunicationsNov 2017 - Jun 2018 • 8 mosLed the implementation of Shaw's Marketing Cloud products including Adobe Analytics, DoubleClick, StackAdapt DSPs, and Tealium DMP. Created business use cases and customer journey maps to shape a personalized user experience throughout the acquisition funnel using dynamic website elements, tiered audience segmentation, and personalized ad creatives.

Education

U

University of Victoria

Business/Managerial Economics2006 - 2007
V

Vancouver Island University

Diploma, Business Administration2004 - 2006

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.