Top Talent like Armando are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Armando Dela Cruz

Email Marketing Specialist
Content Marketing Manager
Product Marketing Manager
Pasig, NCR, PH
DaVinci Resolve
Adobe Premiere Pro
Illustrator
Canva
Photo Editing
Photoshop
Adobe Creative Suite
Motion Graphics
Graphic Design
Video Editing
YouTube
Available for hire fromNegotiable
Contracts
Direct-Response Sales Copywriter for SaaS/B2B Brands, Founders & Coaches | Landing Pages, Emails, Ads, or VSLs | Get Your Copy in Less Than 48 Hrs
⭐️⭐️⭐️⭐️⭐️ "Armand is an incredible direct response copywriter. He's prompt, professional, and very communicative. He totally got the vibe of what was required in every brief. Highly recommended, and will definitely rehire!" If you're looking for a direct response copywriter whose ONLY goal is to DELIVER RESULTS to your business, and not only that but also: ✔️ take your business goals seriously ✔️ communicate super well ✔️ will never settle for mediocre work ✔️ submit copy ON TIME ✔️ go above and beyond for your company Then you're looking for me! You may safely, ✨ 𝓬𝓸𝓷𝓯𝓲𝓭𝓮𝓷𝓽𝓵𝔂 ✨ proceed... I have 9+ years of experience helping help busy founders, marketers, and coaches in SaaS, B2B, Education, Finance, and MarTech fix underperforming sales copy without weeks of briefing and back-and-forths. Here's what you get working with me: 🎯 ON-POINT SALES COPY — I will craft your sales copy that taps into your ICP's pain points, addresses their objections, and positions your offer as the most ideal solution. Written in a way that speaks your audience's language. ✅ CONVERSION-FOCUSED WRITING — I'll make sure that your landing pages, emails, VSLs, ads, and blog posts naturally guide readers toward a clear CTA, turning casual followers into leads and eventual customers. 👍 WIREFRAMED FYC — Implementation-ready copy delivered already in the right places, for your convenience! ♾️ UNLIMITED REVISIONS — We won't stop until you're 100% happy! While I specialize in direct-response and sales copy, I offer a wide scope of copywriting services. This includes: ✔️ Sales page copywriting ✔️ Landing page copywriting ✔️ Automated marketing funnels ✔️ Email sequences ✔️ VSL/webinar scripts ✔️ Podcast scripts & spiels ✔️ Ecommerce copywriting ✔️ Meta/TikTok/YouTube video ads ✔️ Brand/creative copy ✔️ Content strategy Listen, I'm not like any other copywriter. I write to DELIVER RESULTS and DRIVE MORE SALES. I urge you to proceed ONLY if you: 👍 Know the value of sales copy as a key ingredient to your business' success 💸 Want to turn uninterested visitors into actual PAYING customers 📉 Reduce churn and minimize bounce rates 🧠 Focus on growing your company (and not baby-ing another freelancer) If that sounds like what you're looking for, drop me a DM and work with a no-nonsense sales copywriter who will go above and beyond for your business! 🙌 Let's get started!

Projects

ViewSonic — Copywriting & Social Content

Working with the APAC team of ViewSonic, I helped develop all pieces of copywriting found in their socials, including video scripts, social captions, and social ads. Also handled various channels, including the brand’s offshoot channels for gaming, education, and art. 10% account growth YoY 5 IG accounts 76K followers across IG accounts only 4 regional accountsSee More

Old Spice — Social & Influencer Marketing

Working with Clozette Group as a Senior Brand Strategist, I helped executing a KOL and UGC-led campaign for P&G’s deodorant brand, Old Spice. They wanted to directly communicate with a Gen Z audience, noticing a big gap in this consumer segment. Leading with consumer data and social listening, we identified key moments and opportunities to position the brand as “ridiculously humorous” by using Gen Z lexicon and pushing the brand to try younger formats like TikTok. We worked with hundreds of UGCs and nano-to-micro creators for this campaign. We fondly called the campaign (though only internally), ‘Unleash the Sheesh.’ The result? Massive viewership and well-above ERs. 32.9M video views 4.4% ave engagement (above benchmarks for >1M views)See More

TaskDrive, Ghost.org, etc. — Content Writing

Ghostwriting for your blog, newsletters, social posts and more. Read the articles here: TaskDrive https://taskdrive.com/sales/warm-calling/ Ghost.org https://ghost.org/resources/membership-business-small-audience/ WP Engine https://wpengine.com/resources/ultimate-social-media-checklist-freelancers/ Promo.com https://promo.com/blog/how-to-choose-music-for-your-video See More

Work History

R

Head of Brand Integration | Partnerships, Digital Marketing

RapplerJul 2021 - Jul 2023 • 2 yrs 1 moI help Rappler drive sales and revenue growth through content and business innovations across advertising, branded content, and community development, keeping in mind the brand's three core tenets — credibility, purpose, and quality. I oversee dynamic ways brands appear in the Rappler ecosystem, including the Rappler.com website, its social network, and I.P.s, on which I often appear as an on-cam talent.
C

Senior Digital Strategist

Clozette Group– Empowers sales team to close key accounts in various sectors, including technology, tourism, FMCG, and more. – Oversees digital marketing strategies for a full breadth of Fortune 500 clients and offers clear execution roadmaps for implementation by marrying data insights and creative work. – Leads collection, interpretation, and presentation of data for pitches and campaigns.
B

Senior Copywriter

Brighta GroupAustralia-based agency helping industry and trades companies with digital marketing. I provide strong, human-written conversion-focused copywriting across all channels.

Education

P

Pamantasan ng Lungsod ng Maynila (Manila State University)

Bachelor's Degree (some), AccountancyJun 2011 - Jun 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Direct-Response Sales Copywriter for SaaS/B2B Brands, Founders & Coaches | Landing Pages, Emails, Ads, or VSLs | Get Your Copy in Less Than 48 Hrs
⭐️⭐️⭐️⭐️⭐️ "Armand is an incredible direct response copywriter. He's prompt, professional, and very communicative. He totally got the vibe of what was required in every brief. Highly recommended, and will definitely rehire!" If you're looking for a direct response copywriter whose ONLY goal is to DELIVER RESULTS to your business, and not only that but also: ✔️ take your business goals seriously ✔️ communicate super well ✔️ will never settle for mediocre work ✔️ submit copy ON TIME ✔️ go above and beyond for your company Then you're looking for me! You may safely, ✨ 𝓬𝓸𝓷𝓯𝓲𝓭𝓮𝓷𝓽𝓵𝔂 ✨ proceed... I have 9+ years of experience helping help busy founders, marketers, and coaches in SaaS, B2B, Education, Finance, and MarTech fix underperforming sales copy without weeks of briefing and back-and-forths. Here's what you get working with me: 🎯 ON-POINT SALES COPY — I will craft your sales copy that taps into your ICP's pain points, addresses their objections, and positions your offer as the most ideal solution. Written in a way that speaks your audience's language. ✅ CONVERSION-FOCUSED WRITING — I'll make sure that your landing pages, emails, VSLs, ads, and blog posts naturally guide readers toward a clear CTA, turning casual followers into leads and eventual customers. 👍 WIREFRAMED FYC — Implementation-ready copy delivered already in the right places, for your convenience! ♾️ UNLIMITED REVISIONS — We won't stop until you're 100% happy! While I specialize in direct-response and sales copy, I offer a wide scope of copywriting services. This includes: ✔️ Sales page copywriting ✔️ Landing page copywriting ✔️ Automated marketing funnels ✔️ Email sequences ✔️ VSL/webinar scripts ✔️ Podcast scripts & spiels ✔️ Ecommerce copywriting ✔️ Meta/TikTok/YouTube video ads ✔️ Brand/creative copy ✔️ Content strategy Listen, I'm not like any other copywriter. I write to DELIVER RESULTS and DRIVE MORE SALES. I urge you to proceed ONLY if you: 👍 Know the value of sales copy as a key ingredient to your business' success 💸 Want to turn uninterested visitors into actual PAYING customers 📉 Reduce churn and minimize bounce rates 🧠 Focus on growing your company (and not baby-ing another freelancer) If that sounds like what you're looking for, drop me a DM and work with a no-nonsense sales copywriter who will go above and beyond for your business! 🙌 Let's get started!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Armando are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Armando Dela Cruz

Email Marketing Specialist
Content Marketing Manager
Product Marketing Manager
Pasig, NCR, PH
DaVinci Resolve
Adobe Premiere Pro
Illustrator
Canva
Photo Editing
Photoshop
Adobe Creative Suite
Motion Graphics
Graphic Design
Video Editing
YouTube
Available for hire fromNegotiable
Contracts

Projects

ViewSonic — Copywriting & Social Content

Working with the APAC team of ViewSonic, I helped develop all pieces of copywriting found in their socials, including video scripts, social captions, and social ads. Also handled various channels, including the brand’s offshoot channels for gaming, education, and art. 10% account growth YoY 5 IG accounts 76K followers across IG accounts only 4 regional accounts

Old Spice — Social & Influencer Marketing

Working with Clozette Group as a Senior Brand Strategist, I helped executing a KOL and UGC-led campaign for P&G’s deodorant brand, Old Spice. They wanted to directly communicate with a Gen Z audience, noticing a big gap in this consumer segment. Leading with consumer data and social listening, we identified key moments and opportunities to position the brand as “ridiculously humorous” by using Gen Z lexicon and pushing the brand to try younger formats like TikTok. We worked with hundreds of UGCs and nano-to-micro creators for this campaign. We fondly called the campaign (though only internally), ‘Unleash the Sheesh.’ The result? Massive viewership and well-above ERs. 32.9M video views 4.4% ave engagement (above benchmarks for >1M views)

TaskDrive, Ghost.org, etc. — Content Writing

Ghostwriting for your blog, newsletters, social posts and more. Read the articles here: TaskDrive https://taskdrive.com/sales/warm-calling/ Ghost.org https://ghost.org/resources/membership-business-small-audience/ WP Engine https://wpengine.com/resources/ultimate-social-media-checklist-freelancers/ Promo.com https://promo.com/blog/how-to-choose-music-for-your-video

Work History

R

Head of Brand Integration | Partnerships, Digital Marketing

RapplerJul 2021 - Jul 2023 • 2 yrs 1 moI help Rappler drive sales and revenue growth through content and business innovations across advertising, branded content, and community development, keeping in mind the brand's three core tenets — credibility, purpose, and quality. I oversee dynamic ways brands appear in the Rappler ecosystem, including the Rappler.com website, its social network, and I.P.s, on which I often appear as an on-cam talent.
C

Senior Digital Strategist

Clozette Group– Empowers sales team to close key accounts in various sectors, including technology, tourism, FMCG, and more. – Oversees digital marketing strategies for a full breadth of Fortune 500 clients and offers clear execution roadmaps for implementation by marrying data insights and creative work. – Leads collection, interpretation, and presentation of data for pitches and campaigns.
B

Senior Copywriter

Brighta GroupAustralia-based agency helping industry and trades companies with digital marketing. I provide strong, human-written conversion-focused copywriting across all channels.

Education

P

Pamantasan ng Lungsod ng Maynila (Manila State University)

Bachelor's Degree (some), AccountancyJun 2011 - Jun 2014

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.