Alyssa San Agustin

Content Writing

Content Creation

Copywriting

Influencer Outreach

Influencer Marketing

Community Outreach

Community Management

Available for hire fromNegotiable

Social Media Marketing & Copywriting Professional

Alyssa takes an integrative approach to social media and copywriting by fusing her degree in Human Development with her experience in social media management, leading influencer activations and executing brand awareness. Her degree has served as an important catalyst which has allowed her to deeply understand how to reach a human connection through social media and content writing.

Projects

Tell Us Who You're Fighting For Campaign | #StopAAPIHate

During the height of hate crimes against AAPI, I created a social campaign to bring positivity to the community by highlighting AAPI voices. Pulling from my boxing background, I teamed with local videographer and gym to put together a social campaign to gather uplifting stories. See More

Work History

Social Media Coordinator

Crispy Chicken CoMay 2020 - Jun 2021 • 1 yr 2 mos*Clients: Kevin Hart’s LOL Network, LOL Network Stand Up, Straight From the Hart, Cold As Balls, Tiny Meat Gang, Alyson Stoner and Redwood Reefer *Ideated and developed editorial calendars *Project managed social assets across various accounts and teams *Published across client accounts on the following platforms: Instagram, Twitter, Facebook, TikTok, Community and Triller *Grew Alyson Stoner’s TikTok from 0 followers to 1M in just one week *Increased LOL Stand Up’s Facebook engagement by 600% within 30 days *Managed online communities for all accounts *Provided monthly social media audits for all clients

Social Media & Community Manager

SnoiceMay 2020 - Apr 2021 • 1 yr*Produced monthly content calendars *Strategized social media content contributing to an upward follower growth *Organized influencer events to boost exposure for new items & expansions *Filmed content for Instagram Stories and TikToks

Influencer Marketing Coordinator

Bread & Butter PRMar 2019 - Mar 2020 • 1 yr 1 mo*Clients: Bruxie, Inko Nito, Harvest Snaps, Jane Q, NORMS, Paradise Point Resort & Spa, Kimpton Hotels, Water Grill *Created and managed strategic partnerships with social media influencers to improve engagement and reach for clients *Selected and activated influencer partners to best match with various brands and campaigns *Communicated with brand and influencer partners to establish key messaging, content deliverables and posting expectations *Strategized creative influencer strategy for clients across different platforms including TikTok, Instagram and Facebook *Planned and executed influencer events and partnerships *Coordinated sample sends for CPG clients and negotiated deliverables *Created daily, weekly and monthly comprehensive reports and recaps following each influencer partnership or campaign summarizing earned media value, reach and engagement *Developed paid posts with influencers to meet client goals *Cultivated and maintained successful ongoing relationships with influencers *Created influencer contracts and agreements

Digital Strategist & Influencer Marketing Lead

Allied Global MarketingJul 2018 - Mar 2019 • 9 mos*Clients: The Void, Paternity and Couples Court, The Grand Canal Shoppes at the Venetian, Fashion Show Mall and Mat Franco *Managed a dynamic brand voice and strategic social initiatives for client accounts across all social media platforms (Facebook, Instagram and Twitter) *Built out social media content calendars, scheduled posts and moderated all social media accounts for clients (Facebook, Instagram and Twitter) using Sprout and Sprnklr *Developed creative content (copywriting, creative ideation, editing and capture) in partnership with various companies *Created social-specific image and video content for Instagram Stories, Instagram, Facebook and Twitter using Adobe suite *Vetted UGC/AGC content for use across social platforms *Launched social media advertising campaigns for clients through community management *Lead influencer activations for campaigns through ideation, budgeting, outreach and reporting *Collaborated with social, creative and data team on all facets of the social strategy from execution to reporting *Analyzed monthly metrics and presented recommendations to increase reach and engagement for best ROI through reports *Developed internal weekly emails to company on social media best practices, industry trends, events and opportunities

Education

California State University San Marcos

Bachelor's Degree, Human DevelopmentAug 2011 - May 2016

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