Ali Haider Atiq Khurshid

Product Manager

Growth Product Manager

Product Analyst

Singapore

Product Strategy

Marketing Analytics

Growth Marketing

Growth Hacking

Available for hire fromNegotiable

Contracts

Product and Growth Strategist

Ali is a Product Leader with over 5 years of experience in spearheading product strategy, growth, and execution for early-stage startups and enterprises. Proven ability to take products from concept (0 to 1) to significant scale, exemplified by growing a user base to 1 million in under two years and achieving 300% revenue growth through product experimentation. Expertise in leveraging user research, data analytics, and A/B testing to inform product decisions and drive key metrics such as MRR growth (100% in 6 months) and conversion rate improvements (50% increase). Passionate about building customer-centric solutions and transforming business operations through technology, as demonstrated by leading the development of an enterprise OS that cut onboarding time by over 70% and IT costs by 50%. Co-founder of a startup studio that supported 20+ startups in raising nearly $20 million.

Projects

Adam Smith International OS

Spearheaded the digital transformation for ASI, a 2000-person organization, by leading the strategy and development of "ASI OS," an end-to-end HRIS and FinOps product using bubble. ● Reduced complex employee onboarding time across 30 countries by over 70% through a streamlined, compliant digital process. ● Cut IT expenditure by over 50% by replacing Microsoft's suite with the custom ASI OS. ● Automated HRIS operations (time logging, expense recording, leave management, approvals, performance management) onto a single platform. ● Integrated FinOps functionalities including PO/invoice generation, supplier invoice management, and automated intercompany transaction reconciliation, significantly improving data hygiene, reporting accuracy, and project margins. ● Developed a project management module for resource allocation, revenue forecasting, expense tracking, and client invoicing. ● Successfully transitioned the entire organization to ASI OS via a phased rollout and agile iteration cycle. ● Conducted extensive stakeholder in See More

EdTech Growth

Tasked with growing UTM.io by improving free-to-trial conversion and optimizing the sales journey for enterprise clients. ● Increased free-to-trial conversion by 50% by designing an onboarding journey that showcased product value on the first visit. ● Grew MRR by 100% in 6 months. ● Improved activation rate by 50%. ● Developed a personalized email journey based on in-app user behavior. ● Built a lead scoring engine to identify and provide sales-aided onboarding to high-value customers. ● Focused on A/B testing and created a cleaner data pipeline (Segment, Mixpanel) for data-informed decisions.See More

Saas Growth

Commissioned to enhance lead-to-close conversion rates by optimizing internal and external products. ● Drove a 300% increase in revenue through product experiments on customer-facing apps and the internal sales app. See More

Work History

Head of Product

Adam Smith InternationalApr 2023 - Aug 2024 • 1 yr 5 mos Spearheaded the digital transformation for ASI, a 2000-person organization, by leading the strategy and development of "ASI OS," an end-to-end HRIS and FinOps product using bubble. ● Reduced complex employee onboarding time across 30 countries by over 70% through a streamlined, compliant digital process. ● Cut IT expenditure by over 50% by replacing Microsoft's suite with the custom ASI OS. ● Automated HRIS operations (time logging, expense recording, leave management, approvals, performance management) onto a single platform. ● Integrated FinOps functionalities including PO/invoice generation, supplier invoice management, and automated intercompany transaction reconciliation, significantly improving data hygiene, reporting accuracy, and project margins. ● Developed a project management module for resource allocation, revenue forecasting, expense tracking, and client invoicing. ● Successfully transitioned the entire organization to ASI OS via a phased rollout and agile iteration cycle. ● Conducted extensive stakeholder interviews to define problems and architect solutions addressing operational inefficiencies across a $100M+ project portfolio. Founding Member (Product Lead)

Product Manager

TriklJun 2022 - Dec 2022 • 7 mos Led product initiatives for an investment application enabling retail investors to seamlessly invest in financial instruments. ● Integrated with AMCs to deliver a fully digital investment and withdrawal process. ● Developed functionality to invest spare change by scraping transactional SMS. ● Focused on user research to understand savings behavior, define ICP segments, and drive the prod

Product Lead

TarakiDec 2021 - Dec 2022 • 1 yr 1 mo Led the product team for an early-stage blue-collar job marketplace for Pakistan. ● Rolled out a B2C app featuring seamless onboarding for blue-collar workers, profile building, digital business cards, CV generation, job browsing, in-app skill assessments, and application tracking. ● Launched a B2B ATS for employers, enabling organization registration, job posting, candidate profile viewing (with skill assessment results), and candidate processing. ● Implemented a gamified experience with badges to incentivize user actions (e.g., document uploads) leading to better job prospects. ● Scaled the platform to 50,000+ job applications within 12 months. ● Setup a data-driven approach using Mixpanel for user journey analysis and hypothesis generation for growth experiments. ● Employed exte

Growth Manager

CreditBookApr 2020 - Dec 2021 • 1 yr 9 mosCommissioned to take the financial management mobile app for SMEs from 0 to 1. ● Drove user acquisition from 0 to 1 million users in under 2 years, maintaining a CAC below $1 for most channels. ● Contributed to CreditBook successfully raising $10 million in funding. ● Conducted extensive user research with super users to identify value drivers and inform product functionality. ● Established analytics infrastructure (Amplitude, Adjust) for in-app behavior tracking and deep funnel attribution for growth experiments. ● Developed in-app engagement journeys using Airship based on user behavior. ● Executed growth experiments across paid marketing channels (Meta, Google, TikTok) and in-product to boost activation and retention, including a gamified referral program. .

Cofounder

Alt VenturesFull-time EmployeeJun 2019 - Jun 2025 • 6 yrs 1 mo Co-founded a startup studio to empower founders in launching MVPs, establishing rapid product iteration loops, and acquiring initial user bases for 0 to 1 stage companies. ● Primarily operated on an equity-only model to support early-stage startups with cash flow constraints. ● Successfully incubated and scaled 5 internal startups, with one achieving $500K USD in its first year. ● Supported a portfolio of 20 startups that collectively raised close to $20 million; one portfolio company (Trikl) was acquired. ● Deployed specialist squads within startups to accelerate product development and market traction.

Education

Lahore University of Management Sciences

Bachelor's Degree, Management Science2015 - 2019

Roots College International

A levels2012 - 2014

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