ABHIMANYU SHUKLA

Product Designer • Creative & Brand Strategist • Project Manager • Chitrakoot, MP, IN

Logo Design

Design Systems

User Research

Product Strategy

Affinity Diagrams

Heuristic Evaluation

Design Thinking

Usability Testing

UI/UX Design

Prototyping

Figma

Available for hire fromNegotiable

Experienced Cross-disciplinary Designer Specializing in UI/UX and Digital Marketing

Creative design student with experience in UI/UX design and digital marketing. Known for attention to detail and passion for crafting innovative solutions. Recognized for contributions in community-driven marketing and leveraging design for social impact.

Work History

UI/UX Designer

Drrute InteractiveFreelancerFeb 2024 - Mar 2025 • 1 yr 2 mosAs a UI/UX Designer at Drrute Interactive, I was responsible for designing digital experiences that were not only aesthetically appealing but also functionally intuitive and user-centric. My role revolved around understanding client needs, conducting design research, wireframing and prototyping, crafting UI layouts, ensuring design consistency, and collaborating with developers and stakeholders for final implementation. I also worked on visual branding, animation integration, and maintaining design documentation for seamless handoffs. Key Responsibilities: Client Collaboration and Requirement Gathering: I collaborated closely with clients to understand their business goals, target audience, and design expectations. This involved conducting meetings, translating business ideas into design goals, and preparing briefs. My involvement spanned from the initial brainstorming sessions through the final design delivery. User Research and Market Analysis: To design experiences that resonate with the end user, I often conducted primary and secondary research. This included analyzing competitor websites, studying current UI/UX trends, and deriving actionable insights to inform design direction. Mood boards and Concept Development: Before starting any design execution, I created moodboards that captured the essence of the brand and the desired tone of the user interface. These boards served as visual references that helped align the client and team on the design style. Wireframing and User Flow Design: I used tools like Figma and Adobe XD to sketch low-fidelity wireframes and user flows that mapped out user journeys across digital products. UI Design and Prototyping: My main task was designing visually pleasing, responsive, and intuitive UI layouts. This included crafting complete design systems—typography, color palettes, icons, buttons, and UI components Branding & Visual Identity:I ensured the digital identity remained consistent across all mediums—web, print, and social.

UI/UX designer

Head Field Solutions Private LimitedInternJul 2023 - Sep 2023 • 3 mosUI/UX Designer – Head Field Group As a UI/UX Designer at Head Field Group, I contribute to shaping the company’s visual identity and enhancing user experience across digital platforms. My role involves designing high-conversion landing pages and emailers as part of PPC marketing campaigns, ensuring consistency and impact in every user interaction. I lead branding initiatives by creating comprehensive style guides, designing intuitive web layouts, and building reusable design components that align with the company’s tone and objectives. I also craft engaging social media visuals and promotional videos to support digital campaigns, and develop logos that reflect brand values and appeal to target audiences. Working in a dynamic environment with a global presence, I collaborate closely with cross-functional teams to deliver creative solutions that are not only visually compelling but also strategically effective.

Freelance Designer

.FreelancerFrom childhood, I’ve always been a curious and creative person—constantly exploring, experimenting, and building. This natural inclination inspired me to pursue design professionally. In 2020, I joined the Bachelor of Design program at UP Institute of Design, where I immersed myself in product, visual communication, and interaction design. During college, I actively engaged in hands-on projects, national-level hackathons, and collaborations, which nurtured my passion for solving real-world problems through design. In 2022, while still studying, I began working as a freelance designer. Over time, I’ve taken on diverse projects spanning UI/UX design, branding, and digital interfaces—including websites and mobile applications. I’ve worked with startups, social initiatives, and small businesses to turn raw ideas into usable, accessible, and meaningful digital products. My process often includes user research, wireframing, prototyping, testing, and refining until the solution truly resonates with its audience. I’ve designed intuitive dashboards, responsive websites, visual identities, and product mockups that not only serve user needs but also align with business goals. In 2024, I graduated with a gold medal in design for consistent academic performance. My early education at Navodaya Vidyalaya—where I lived independently in a hostel from grade 6—shaped my values of discipline, empathy, and rooted cultural understanding. Today, my freelance practice blends strategy with empathy. Each project I take on is rooted in purpose and creativity, aiming to bring positive change through thoughtful design.

Education

UP Institute of Design

Bachelor of Design , Design Nov 2020 - Jul 2024

Khel Gaon Public School

Intermediate, ScienceAug 2018 - Mar 2020

Jawahar Navodaya Vidyalaya, Satna

Matriculation, CBSENov 2013 - Mar 2018

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