Aaiza Khalid

Web Accessibility

User-Centered Design

Prototyping

User Personas

Usability Testing

UI/UX Design

User Flows

User Research

Figma

Available for hire fromNegotiable

Contracts

Full-Time Roles

Creative UI/UX designer with a passion for bridging the gap between design and development

Experienced Product Designer with a strong interest in designing B2B SaaS solutions and consumer facing products. I've helped build fraud tooling for banks and fintechs while leveraging AI Copilot UX. I have a passion for bridging the gap between design and development because of my background as a Software Engineer. Seeking to work with a team that's passionate to improve user experience for all.

Work History

Product Designer

Unit21May 2022 - Mar 2024 • 1 yr 11 mos- Defined, designed and delivered an interactive end-to-end fraud investigation tool for a SaaS platform, improving efficiency of the process by 80% - Designed alongside 6+ design partners, regularly conducting user walkthroughs, ethnographic research, usability testing and post beta release - Designed intuitive ML explainability features for alert’s risk scoring system and delivered to over 50 financial partners - Collaborated with ML team, engineers, product and executive leadership to ensure user and business goals are exceeded testing

Product Designer

DOZRSep 2021 - Dec 2021 • 4 mos- Led research and design of consumer-facing data visualization reports to help world’s largest construction rental companies identify areas of growth and over $100K of achievements. - Conducted interviews, identified a key area of focus, led cross-team collaboration and wireframed flows to set the project vision.

Design Thinking Instructor

Code.XJun 2021 - Jul 2021 • 2 mosTaught a Design Thinking camp to 25 high school students in a displaced community while collaborating with fellow instructors and TAs. Led students through the design process to design and code mobile apps to solve challenges in their community. Mentored students and encouraged participation in international hackathons.

Software Engineer Intern

ResQJan 2021 - Apr 2021 • 4 mosBuilt a React-based self-serve onboarding platform for Vendors to join ResQ's network. Worked closely with Product Designers and Managers to architect the back-end code to ensure scalability of the platform.

Education

University of Waterloo

Systems Design Engineering (Honours, Co-op), Systems Design Engineering2018 - 2023

Glenforest Secondary School

2015 - 2018

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